Investment Highlights
Learn about our business opportunity and growth strategy
Business Model
Madame Bioscience operates a brand‑driven consumer business model with revenue generated through:
- Direct consumer sales
- Retail distribution
- Online commerce and social commerce
- International distributors
Market Opportunity
Global trends strongly support the company’s strategy. Key industry trends:
- Beauty from within – Growing consumer demand for supplements supporting skin health.
- Longevity movement – Increasing interest in anti‑aging, cellular repair, and menopause wellness.
- Asian beauty market expansion – Asia is the fastest growing beauty market globally. These trends position Madame Louise strongly for regional growth.
Growth Strategy
- The company’s growth strategy is centered on brand development, product innovation, and category expansion across high-potential consumer segments.
- Madame Bioscience is focused on capturing opportunities supported by structural demand for wellness-led beauty, self-care, and everyday consumer products.
Why Invest
Investment Highlights
Key Highlights
- Owner of the Madame Louise premium beauty and wellness brand
- Positioned within the fast-growing beauty, wellness and longevity sectors
- High-margin consumer products with repeat purchase behavior
- Scalable brand platform across skincare and nutraceutical categories
- Strong potential for regional expansion in Asia
Madame Louise Brand Moat
- Premium brand positioning in beauty and wellness
- Combination of skincare and nutraceutical science
- Strong consumer demand for collagen products
- Opportunity to build a regional Asian beauty brand
- Brand-led consumer loyalty and repeat purchase behavior
Why May Be Undervalued
- The company is still early in building its beauty brand platform
- The market may not yet fully recognize the value of the Madame Louise brand
- Expansion into regional markets can significantly increase growth visibility
- Beauty and wellness companies typically receive higher valuation multiples once brand momentum is proven
Critical Insight
"The key determinant of valuation is whether investors view Madame Bioscience as a simple supplement business or a scalable beauty brand platform — positioning as a premium beauty and longevity brand platform is key to long-term valuation re-rating."
Operational Performance
Revenue & Net Profit (Operation Only)
Unit: Million THB · MDL = Madame Louise · PSG = Phong-Sra Group · NPP = NPP Food Service
| Revenue | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
MDL Madame Louise | 60.38 | 121.88 | 285.78134% |
PSG Phong-Sra Group | 469.02 | 442.10 | 524.6919% |
NPP NPP Food Service | 539.45 | 461.27 | 525.0914% |
Total | 1,068.84 | 1,025.25 | 1,335.55 |
| Net Profit | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
MDL Madame Louise | -19.97 | 14.23 | 69.28387% |
PSG Phong-Sra Group | -14.52 | 19.67 | 17.1613% |
NPP NPP Food Service | -121.35 | -53.08 | 48.72192% |
Total | -155.84 | -19.18 | 135.17 |
* Operational figures only, excluding extraordinary items | FY2025 = Year ended 31 December 2025 | Unit: Million THB | Not investment advice
Revenue Breakdown
Revenue Transition: GLOCON to MADAME (2025)
Since Q3/2025, the company's core revenue foundation has fully transitioned from food businesses (Pong-Sara / NPP Food Service) to beauty (MADAME Biosciences). The legacy food operations continue to supplement and grow total revenue alongside the beauty platform.
- MADAME Biosciences
- Pong-Sara Manufacturing
- NPP Food Service
Unit: Million THB | Q3/2025 marks the strategic inflection point into the MADAME era
* MADAME Biosciences began contributing to revenue from Q3/2025 onwards
Beauty Industry Comparison
Peer Companies & Valuation Achievement
Thai market has several successful beauty-related companies that achieved strong valuations once their brands became widely recognized.
| Company | Sector | Brand Strategy | P/E Ratio | Investor Perception |
|---|---|---|---|---|
| Karmarts (KAMART) | Cosmetics | Youth-focused cosmetics brands | 13.55x | Growth beauty stock |
| 88 (Thailand) (88TH) | Consumer Staples | Own-brand beauty & skincare | 9.18x | High-growth emerging beauty brand |
| Do Day Dream (DDD) | Personal Products & Pharmaceuticals | Multi-Brand Portfolio Strategy | 0.35x | Turnaround / brand-driven consumer stock |
| Beauty Community (BEAUTY) | Cosmetics retail | Large beauty retail network | - | Mass beauty recognition |
| Madame Bioscience (MADAME) | Beauty & wellness | Madame Louise brand platform | - | Emerging premium brand |
The comparison highlights distinct strategic positioning across Thailand's beauty sector—from mass-market scale and distribution-driven models to premium, science-backed brands. Madame Bioscience is uniquely positioned in the high-growth premium segment, combining strong brand equity with scalable product innovation, supporting its potential for valuation re-rating in line with leading regional beauty companies.
Valuation Positioning Map
P/E vs P/BV vs Peers
Data sourced from public sources via AI. For reference only. Not investment advice.
Growth Roadmap
5-Year Growth Scenario
Strengthen Thailand Brand Presence
Strengthen the Madame Louise brand presence in Thailand across retail, digital and social commerce channels.
Expand Product Portfolio & Online Channels
Expand product portfolio and scale online channels including e-commerce and social commerce.
Enter Vietnam & Southeast Asia
Enter Vietnam and regional Southeast Asian markets through distribution partnerships and localized campaigns.
Expand China Distribution
Expand China distribution partnerships to capture growing demand for premium Asian beauty brands.
Recognized Asian Beauty Brand
Establish Madame Louise as a recognized leading Asian beauty and longevity brand.
Strategic Vision
To build Madame Louise into a leading Asian beauty and longevity brand combining collagen nutrition, skincare science and wellness innovation.
Key Metrics
Investment Parameters
Key financial indicators for valuation and investment potential assessment
* For reference only. Not investment advice.
Founder's Message
At Madame Bioscience, we believe true beauty begins from within. Our journey began with a vision to combine the best of global skincare science with nutraceutical innovation to help people look and feel their best. Through Madame Louise we integrate skincare, nutrition and wellness philosophy to support beauty at every stage of life. Our ambition is to build Madame Louise into a leading Asian beauty and longevity brand while creating long‑term value for consumers and shareholders.
Miss Louise Taechaubol
Chairwoman of the Executive Board and Founder